Exchange Review
Safello Review Sweden
Safello is Sweden's most popular crypto exchange, known for its seamless Swish integration, BankID verification, and beginner-friendly design. Founded in Stockholm in 2013 and regulated by Finansinspektionen.
Quick Facts
- Founded: 2013, Stockholm
- Regulation: Finansinspektionen (FI)
- Fees: 0.5% - 2.5%
- Payment: Swish, Bankgiro, Card
- KYC: BankID (instant)
- Coins: BTC, ETH, + select altcoins
Best For
- • First-time Bitcoin buyers
- • Users who want Swish payments
- • Those who value Swedish regulation
- • Simple buy-and-hold investors
What is Safello?
Safello is a Swedish cryptocurrency exchange founded in 2013 by Frank Schuil. It was one of the first crypto companies in Europe to receive regulatory approval and is registered with Finansinspektionen as a financial institution. Safello focuses on making Bitcoin and crypto accessible to mainstream Swedish users.
The platform is designed for simplicity. You will not find advanced trading charts or margin trading here. Instead, Safello offers a clean buying interface, instant Swish payments, and one-tap BankID verification. It is the gateway exchange for most Swedish newcomers to crypto.
Pros and Cons
Pros
- + Swish payments — instant deposits
- + BankID verification — set up in minutes
- + FI-regulated — strongest consumer protection
- + Extremely beginner-friendly interface
- + Swedish customer support
- + Recurring purchase feature for DCA
Cons
- − Higher fees than global exchanges
- − Limited coin selection
- − No advanced trading features
- − No staking or DeFi features
- − Lower liquidity than global exchanges
Fees
Safello's fees range from 0.5% to 2.5% depending on your trading volume and payment method. Swish transactions tend to carry slightly higher fees than Bankgiro deposits. For small purchases (under 5,000 SEK), expect to pay around 2-2.5%. Higher volumes unlock lower fee tiers.
Compared to Trijo (0.25-0.75%) or Binance (0.1%), Safello is the most expensive Swedish option. However, the convenience of Swish and BankID integration is worth the premium for many users, especially for smaller or first-time purchases.
How to Buy Bitcoin on Safello
Visit safello.com or download the Safello app
Sign up and verify with BankID (takes seconds)
Choose Bitcoin (BTC) and enter the amount in SEK
Pay with Swish — confirm in your Swish app
Bitcoin arrives in your Safello wallet within minutes
Security
As a Finansinspektionen-regulated entity, Safello must meet stringent security and compliance requirements. The company stores the majority of customer funds in cold storage (offline), implements industry-standard encryption, and requires BankID for all account operations.
For long-term holding, we still recommend withdrawing to a personal hardware wallet. Read our security guide for best practices.
Verdict
Safello is the best choice for Swedish beginners who want a simple, regulated, and familiar buying experience. The Swish and BankID integration removes friction that other exchanges cannot match. If you are making your first crypto purchase, Safello is where we recommend starting.
However, if you are a frequent trader or want access to hundreds of altcoins, you will outgrow Safello quickly. Consider using Safello for your initial purchases and then exploring Binance or Kraken for more advanced needs.
Compare With Other Exchanges
See how Safello stacks up against Trijo, BTCX, and global exchanges.